Job Description

Public Relations Manager

Back Bay Staffing Group is seeking an experienced Public Relations Manager to assist a growing company on the North Shore of Boston. This candidate will be responsible for developing/managing all public relations strategies for our client's nationwide product launch. The candidate will also oversee our client's communications department and clarify our client's point of view on important issues.

Primary Responsibilities:

• Evaluate and implement sales promotion programs.
• Develop PR strategies, campaigns, and initiatives to improve public perception of company.
• Prepare and publish newsletters and other company literature.
• Release promotion literature about new products.
• Draft speeches with chief executives.
• Respond to information queries from media and the general public.
• Identify audience for product or service.
• Write press releases and media kits.
• Develop and maintain corporate image and logos.
• Manage company sponsorships.
• Maintain effective working relationships with local and municipal government officials and media representatives.
• Formulate policies and procedures related to public information programs.
• Manage an organization's reputation with the public in general and clients.
• Compile comprehensive information about the company for the media.
• Manage communications budgets.

Requirements:

• Significant experience in media relations and issues management, spokesperson training, strategic marketing alliances, special events, etc.
• Success representing public relations on cross-functional teams developing strategies and tactics for integrated marketing plans
• Experience working with industry analysts to facilitate briefings and educational events
• Experience "translating " technology for varying audiences
• Minimum of three years of experience managing a Public Relations agency
• Demonstrated analytical and conceptual problem-solving ability; oral and written communication skills, including presentation skills
• Thorough knowledge of Microsoft Office Suite of products

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